How Copywriting Can Improve Your Music Marketing Strategy with Fans
Fans have always needed you. So much so, that tears of relief and screams of joy echo throughout the venue as you appear on stage.
OMG! Finally, we are together. Let’s do those dance moves we’ve been practicing on your tracklist!
It's lit! And the crowd is going WILD!
“AAGGHHH!!”
Amid all that excitement…
Have you ever wondered how your fans got to stand in front of you?
Did you notice any empty seats and thought: “Where are my other fans?”
Do you ever want to promise your fans this moment for life as you perform and feel all the love you give and take?
Musical Artists should ask many questions about their potential growth and the opportunities they have with followers and fans. According to Mordor Intelligence “The Music Market size is estimated at USD 30.70 billion in 2024, and is expected to reach USD 45.65 billion by 2029.” You deserve a piece of that pie.
Finding one of the best copywriters aligned with your musical goals and connections with followers and fans will get you more than your fair share.
Marketing Strategy
Your record label is doing great with its far-reaching, expensive marketing techniques. Your name and your best songs are all they need to share with their radio station connections worldwide. Their marketing strategist needs a few beautiful, unique poses to display you on billboards, magazines, and ad campaigns.
But wait! There’s more…
Your record label even has a press department!
Outstanding.
MasterClass says the press department is used to set up interviews for their artists with bloggers, podcasts, and music streaming outlets. Yes, these strategies and connections will surely capture the eyes and ears of millions.
Nice work!
But how effective is it?
There is this perception that Musical Artists are spoiled. It’s great having those connections your record label has available at your fingertips.
Consider this for a moment…
Your fans and followers are even more spoiled than YOU are.
Shocking?
I agree with Anna Alger when she mentions in her article “Copywriting In the Music Industry” a marketing strategy known as nurturing the lead. Anna describes nurturing the lead as “the use of consistent communication to build relationships and stay engaged with your audience”.
Did someone say “Spoil 'em rotten”?
Your marketing team ain’t got time for that.
Because of this, you have a social media account. And if you truly want to give your fans more, you have attached a link tree on your social media account to your website for even more fan pampering.
You're so sweet.
Guess what? That’s still not enough.
Fan Engagement Strategy
Adding copywriting to your marketing plan will help your record label's far-reaching exposure to your fans.
Copywriting will bring fans and followers closer to making a sale that will not only impact your sales but also their lives. You don’t create music or Merchandise just for the money… right?
If so, that's boring and lessens your chance for a sale.
Keep in mind that your fans are spoiled.
Copywriting allows you to engage with your followers and fans in meaningful ways. It won’t just be a thank-you for your purchase.
Here is how:
Email campaigns- Fans are nosey and they have every right to be. Your music is vulnerable. An email campaign is a premium alert service dedicated to subscribers informing them of upcoming projects and events. Along with your social media posts, email campaigns help prepare and build excitement around the projects and events you have coming up.
Blogs- 3-minute songs are wonderful. I’ll repeat that. 3-minute songs are wonderful. A blog describing your creative process or inspiration for the song or album gives more context and meaning. Blogs can create meaningful learning experiences for your followers and fans. Including merch to go along with the blog can inspire a purchase because now there is more connection to the song and merch. Fans will be able to relate to you more as they connect your experience in life with their own. You are now more relatable despite the different experiences between yourself and your fans. Your fans and followers want to hear more than just your songs. I told you; they are spoiled.
Website copy- Copywriters study how to speak to your audience no matter the level of education. We can help your website guide your subscribers and visitors to an action that adds value to their future interaction with your website. Copywriters invest in tools and resources that help you see how effective and visible your website is by using SEO (Search Engine Optimization).
Your website should tell your story in a way that is inviting and encouraging to sales, not just for the money but for the inspiration.
A much better-spoiled world because...
Your music is amazing!
Music is a guide and validation tool we all use for our emotions. Fans and followers face many emotions throughout their day, so they press play. The song playing will now be their armor against a challenge or their motivational force that will help them confess a rooted desire.
Your fans will always demand more music because you know what to say and how to fine-tune it. They are spoiled for good reason. At the end of a song, a challenge was conquered. The right words were found, and a secret desire was outspoken.
You now have a few ways copywriting can add value and impact to your marketing strategy. Your fans deserve the best, which is why you put a lot of time, effort, emotion, thought, heart, and soul into your music.
Don’t be shy. Let’s give them some more.
Copywriting is the next level in engaging your fans. It offers insight into who you are as an artist. Giving your fans a deeper connection and trust in your brand.
The best part- you don’t have to do it yourself.
And if you are searching for a copywriter, explore no further.
Book a consultation to strengthen your marketing strategy and engage more with your fans.
