Shelaine Walters listening to music and dreaming awake.

Copywriting for Music

It’s time to party!

Your new project is completed, and you are excited to let your fans and followers know it’s time for a re-up on a long-awaited vibe.

They’ve missed you.

Your fans want to hear from you. If possible, every day.

But who has time to tell your fans about your upcoming concerts, merch sales, anticipated album releases, or all the wonderful ideas and work you have created for them?

I know. It’s not you.

It’s me.

Shelaine.

Musical Artist Goals

First, I want to take a moment to congratulate you on being chosen by a Record Label who believes in you. Support in a competitive industry is fundamental to achieving your musical goals.

And my goodness you have a lot!

  • Increasing positive fan engagement

  • Creating Merch that sells

  • More listeners in different countries

  • Press coverage

  • Billboard Hot 100

  • Building a portfolio

  • Sold out tours

  • Engaging online content

  • The list goes on

No worries though! Chill.

Allow me to assist you with alleviating some of the marketing pressures you have to accomplish your goals.

Listening to music with headphones. Purple light background.
Laying down with small radio at the feet.

Fan Engagement

Believe it or not, fans go through a journey to finally sum up the courage to see you perform live.

There is a trigger in the heart to finally purchase Merch that’ll keep you close when you exit left.

Furthermore, a burning desire to know what you have in store for them next.

It’s truly never-ending.  

We want more!

I meant they want more.

Listening to music with headphones
Browsing through a playlist.

Amping Up Your Marketing Outreach

Speaking loudly into a mike.

Music inspires, and your marketing should follow its trend. Copywriting offers many marketing techniques to connect with your followers and fans, such as:

  • Blogs

  • Website Copy

  • Email campaigns

  • Product descriptions

To list a few.

Scheduling a consultation with me will allow us to discover what is best for you and your followers.

Copywriting Prices

Blogs

SEO-driven blogs to achieve site relevance in search engines. SEO helps search engines catalog your blog amongst top-ranking relevant search results. Having your blog as one of the top search results makes your products or services more attractive for sale. Being ranked amongst the top search results signifies your content is:

  1. Relevant to user search

  2. Trustworthy

  3. Clear

  4. Easy to interact with

This is based on user interaction with your site.

  •  The length of time spent on your site

  •  Response to Call To Action (CTA)

$300 is the starting price of a blog. Attributes that impact pricing are the number of words and the extent of research that must be completed to create blogs that are:

  1. Relevant to user search

  2. Trustworthy

  3. Clear

  4. Easy to interact with

Website Copy

Sarah Turner from Write Your Way To Freedom says it well when she advises that website copy helps establish a company’s brand. Website copy uses your brand’s voice to communicate what your business is about, how it functions, and how consumers can interact with and benefit from your company through a Call To Action (CTA). 

To achieve your brand voice research into your company is completed to understand your audience, product, and services. Based on what is discovered, a web copy is created that speaks to your audience and engages them in understanding your brand. SEO is also implemented in your web copy to help increase brand visibility and relevance in search engines.

$500 is the starting price for a web copy. Attributes that impact pricing are the number of words and the extent of research that must be completed to create web copy that is:

  1. Relevant to user search

  2. Trustworthy

  3. Clear

  4. Easy to interact with

Email Sequence

Emails are a formal/informal way to welcome leads (potential buyers) or customers to your online platform. They provide a warm introduction to your business and what visitors can expect. Strategically sequencing emails ensure your emails do not go to spam. This is accomplished by providing your subscribers with relevant, engaging content. The goal of the email is to be informative, rewarding, and exclusive to your subscribers. Emails announce sales, events, and new projects your company has curated for your audience.

Emails provide links to your website, bringing subscribers to the page relevant to their interest in the email. A CTA provides subscribers with steps to take to receive the offer noted in the email.

$100 (3 emails minimum) is the starting price for an email sequence. Attributes that impact pricing are the number of words and the extent of research that must be completed to create email sequences that are:

  1. Relevant to user search

  2. Trustworthy

  3. Clear

  4. Easy to interact with

Product Description

Product descriptions offer buyers insight into your product, its benefits, and how it stands out from its competitors.

$50-$150 is the starting price for an email sequence. Attributes that impact pricing are the number of words and the extent of research that must be completed to create product descriptions that are:

  1. Relevant to user search

  2. Trustworthy

  3. Clear

  4. Easy to interact with


Let’s Schedule a call.

Speak about your opportunities.

Your fans and followers are waiting for the next best experience, with the next best person in their world.

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